Graphic design of Sleeping Bear Dunes and Lake Michigan.
Pure Michigan

15 Years of Pure Michigan

It's time to celebrate the spirit of travel.

Michigan is ready to welcome travelers. From the Keweenaw Peninsula to Detroit and from coast to coast, let’s celebrate 15 years of Pure Michigan together.

Limited Edition Travel Posters →
For over a decade, Pure Michigan has found a place in the hearts of Michiganders and visitors alike. Whether it be an inspiring commercial, a calming radio ad or a beautiful billboard, many have shared in our love for travel.

This year we celebrate fifteen years of experiencing all that the Great Lakes State has to offer and the amazing community of Pure Michigan. 
To celebrate the anniversary, Pure Michigan has teamed up with The Mighty Mitten to create six limited-edition, vintage travel posters of some of the state's most iconic destinations. For more merch to show your love of travel, check out the Pure Michigan collection at The Mitten State.

Check back to learn about more celebrations to come this fall and winter!
A Simple Sunrise
As we look back on 15 years of Pure Michigan, check out the first commercial that started it all. 
10 Year Anniversary
Sit down with Dave Lorenz and Tim Allen as they share what Pure Michigan means to them and their favorite things about the Great Lakes State.  
Graphic design of the Ambassador Bridge and downtown Detroit.
The Mighty Mitten has created six limited-edition, vintage travel posters to celebrate Pure Michigan's 15 year anniversary. Get a print of your favorite Michigan destination, or collect all six!

A portion of proceeds from this collection will be donated to Michigan Cares for Tourism
A woman wearing a Pure Michigan t-shirt with a sail boat design.
From hoodies to tote bags and t-shirts to stickers, The Mitten State has everything you need to show your Pure Michigan pride—no matter where you are. 

A portion of proceeds from this collection will be donated to Michigan Cares for Tourism
Downtown Detroit.
Whether you are motivated by geography or a specific activity, this regional guide and interactive map will help you plan your next getaway.
Tag your photos with #PureMichigan on Instagram or Twitter.