Strategic Plan

The strategic plan – created by the industry, for the industry – lays the foundation for tourism in Michigan to continue to grow and contribute to the overall economic development of the state.

Current Michigan Tourism Strategic Plan and Dashboard
2012-2017 Michigan Tourism Strategic Plan-For the Industry by the Industry
2012-2017 Michigan Tourism Strategic Plan: April 2013 Update 
2012-2017 Michigan Tourism Strategic Plan with appendices
 2012-2017 Michigan Tourism Strategic Plan without appendices 
2012-2017 Michigan Tourism Strategic Plan Vision and Goals
2012-2017 Michigan Tourism Strategic Plan Vision, Goals and Objectives
Presentation Slideshow Meeting, Frankenmuth, February 15, 2013 
2007-2011 Plan Source Document 
2007-2011 Plan Summary