Celebrate Pure Michigan by Supporting Local and Giving the Gift of Travel this Holiday Season

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Contact: 
Nick Nerbonne 
517.230.2599 
[email protected]

Discover enriching experiences and create lasting memories by adding Pure Michigan
and Michigan-made gifts to your holiday shopping list 

LANSING, Mich. – November 12, 2025 – As the holiday season approaches, celebrated travel brand Pure Michigan is encouraging travelers to give the gift of travel, which supports the local economy and creates lifelong memories.

“During the holiday season, we come together with family and friends to give gifts, share food, and celebrate being together,” said Governor Whitmer. “We can deepen the impact of this annual tradition by giving the gift of Michigan and choosing local businesses that help our state thrive. I encourage everyone to give the gift of Michigan this holiday season.”

According to research from the Michigan Retailers Association, if residents redirect 1 in 10 out-of-state, online purchases to a Michigan small business, Michiganders could add $1.9 billion in gross economic output and create 11,900 jobs.

The act of giving travel elevates a gift from a simple transaction to an investment in relationships, family time, personal growth, and new experiences. As a four-season destination, Michigan has diverse offerings that provide enriching alternatives to traditional presents, turning every gift into a cherished memory. 

“One of the wonderful things about giving the gift of travel is that it lasts well beyond the holidays,” said Kelly Wolgamott, Vice President of Pure Michigan, part of the Michigan Economic Development Corporation. “Our state has something to offer everyone in every season – whether you're shopping for the outdoor adventurer, the foodie, the golfer, or a family member seeking quality time together.”

Discover inspiration for giving the gift of travel this season at michigan.org and for more ideas, consider:

  • Experiential Gifting: Give a one-of-a-kind experience in the form of a gift certificate for a summer vacation, winter getaway, culinary and craft beverage experience, spa day and wellness retreat, golf trip, or a pass to an award-winning attraction.
  • One-Stop-Shop for State Pride: The Mitten State is a dedicated online retailer offering the Pure Michigan Collection and a wide array of uniquely Michigan apparel and goods.
  • The Scent of Winter: Pure Michigan is partnering with The Aroma Labs to bring the seasonal scent ‘FIRST SNOW’ to life through a candle, room spray, and roller ball which conveys the warmth of a Pure Michigan winter.
  • Locally-Crafted Goods: Michigan makers like Shaggy’s Skis, Ryba’s Mackinac Island Fudge, and Short’s Brewing all have Pure Michigan collaborations that make for great gifts.

Offering unparalleled value and a variety of thoughtful options, Pure Michigan is the place to go for accessible, meaningful gifts this time of year. For shoppers seeking the best deals, visit michigan.org/deals and for those looking for curated holiday itineraries and ideas, visit michigan.org/supportlocal.