Cheers to Fall in Michigan: Pure Michigan Autumn IPA Now Available

Release Date

  

Pure Michigan Autumn IPA in woods
Pure Michigan Autumn IPA

 

  • First public tastings available starting today at Short’s Brewing Company Pub, in Bellaire, and on Saturday, Oct. 5, at Chicago Rare and Wild Beer Fest
  • Pure Michigan Autumn IPA by Short’s Brewing Company, brewed with 100-percent Michigan-grown and harvested ingredients, will begin a multi-week distribution cycle throughout Michigan starting on Monday, Oct. 7
  • For a glimpse into the brewing process through a behind the scenes video,  to learn more about Pure Michigan Autumn IPA, including where you can purchase it, and the more than 300 breweries across the Great Beer State to enjoy this fall, visit michigan.org/breweries

 
LANSING, Mich. – Pure Michigan Autumn IPA, the fall travel-inspired IPA brewed with 100-percent Michigan ingredients by Short’s Brewing Company, hits the taps today at Short’s Brewing Company Pub, in Bellaire, before a wider release throughout Michigan next week. On Saturday, Oct. 5, Short’s Brewing Company will also offer pours of Pure Michigan Autumn IPA at the second annual Chicago Rare and Wild Beer Festival. 
 
Beginning on Monday, Oct. 7, a multi-week distribution cycle throughout Michigan will commence, with Pure Michigan Autumn IPA being available at Meijer, Busch’s, D&W Fresh Market, VG’s Food Center, and Kroger Marketplace, along with many independent retailers and 50 taprooms. An interactive map, highlighting all locations where to find and purchase the beer closest to you, will begin populating based on daily sales data at shortsbrewing.com and michigan.org/breweries.
 
To make this a 100-percent Pure Michigan craft beer, Short’s Brewing Company turned to the state’s diverse agricultural industry to include brewed ingredients from three local maltsters (Great Lakes Malting Company, Valley View Farm, Empire Malting Co.), two local hop suppliers (MI Local Hops, Michigan Hop Alliance) and Craft Cultures yeast supplier in the Upper Peninsula. Short’s is known for its award-winning, flagship Huma Lupa Licious IPA, and the end result of Pure Michigan Autumn IPA is appealing to craft and non-craft beer drinkers alike. It is a very well-balanced IPA that allows the malt, hops and yeast character to shine through. Smooth hop flavors combine with fruity esters, along with a blend of pine, citrus and honey-like malt sweetness.
 
Pure Michigan Autumn IPA will also be available throughout the month at different Short’s Brewing Company events and Michigan Brewers Guild festivals, including:
 

  • Thursday, Oct. 10, at 7 Monks in Grand Rapids
  • Monday, Oct. 14, at 7 Monks in Traverse City
  • Thursday, Oct. 24, at Café One 3 in Kawkawlin
  • Friday and Saturday, Oct. 25-26, at the Detroit Fall Beer Festival in Eastern Market
  • Tuesday, Oct. 29, at Clubhouse BFD in Rochester Hills
  • Wednesday, Oct. 30, at Session Room in Ann Arbor

 
To learn more about the partnership and other great Michigan breweries, visit michigan.org/breweries. To learn more about all Pure Michigan fall activities, visit michigan.org/fall.
 
Pure Michigan and Short’s Brewing Company remind those 21 and over to drink responsibly.  
 
Note to Editors
Photos and b-roll are available here: https://medc.app.box.com/s/3tiyw2bdh9xsw6c0tr9l1dpsx4zmhjh3. You can also view a behind-the-scenes video that further explores the creation and partnership on Pure Michigan Autumn IPA here: https://youtu.be/ytyVnxhhJB8
 
About Michigan Economic Development Corporation (MEDC)
The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook  Instagram  LinkedIn, and Twitter. 
 
About Short’s Brewing Company
Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.  In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.