Have a fresh coast summer.
Live That Fresh Coast Life in Pure Michigan
Make a splash this summer and explore the beauty of Pure Michigan – fresh coast to coast. The Great Lakes State is home to pristine beaches, inland gems and rivers to help you cool off and unwind. Venture out on our hiking trails, play our championship golf courses and indulge in some delicious wine from renowned vineyards. Make this the best summer ever in Pure Michigan.
Make a splash this summer and explore the beauty of Pure Michigan – fresh coast to coast. The Great Lakes State is home to pristine beaches, inland gems and rivers to help you cool off and unwind. Venture out on our hiking trails, play our championship golf courses and indulge in some delicious wine from renowned vineyards. Make this the best summer ever in Pure Michigan.
Video slideshow
Fresh Sets Sail | Fresh Lives Here
Fresh Voices | Keep It Fresh
Discover fresh voices, flavors and sights in vibrant cities this summer in Pure Michigan.
Fresh Catch | Fresh Lives Here
Live it up on Lake Superior and make fresh family memories.
Fresh Waves | Fresh Lives Here
Surf's up in Pure Michigan.
Fresh Chapter | Keep It Fresh
Your fresh chapter is ready to be written. Let fresh be your muse in Pure Michigan.
Fresh Air | Keep It Fresh
Long summer days and the nation's longest freshwater coastline make Pure Michigan the perfect place to Keep It Fresh and create a summer full of memories.
Fresh Lives Here | Fresh Rides
Let fresh get the adrenaline pumping. Ride like the wind on acres of winding trails through lush forests and alongside our breathtaking shores in Pure Michigan.
Fresh Lives Here | Fresh Climb
Let fresh show you the ropes, then take things up a notch. Climb some crags, soak up the views along the pristine shores of Lake Superior and always keep it fresh in Pure Michigan.
Fresh Lives Here | Fresh Goals
Let fresh things kick things up a notch. Check out Detroit FC’s fresh approach that integrates soccer and the city – and has us all standing tall. Keep it fresh on the pitch and wherever you roam in Pure Michigan.
Ann Arbor
Discover a vibrant university town bursting with culinary delights and unique art from every corner. Keep It Fresh this summer in Ann Arbor.
Grand Rapids
Also known as Beer City USA, Grand Rapids is full of one-of-a-kind art, culture and flavors to Keep It Fresh all summer long in Pure Michigan.
Traverse City
Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems. Keep It Fresh this summer in Traverse City.
Fresh Spices | Fall in Pure Michigan
Immerse yourself in a crescendo of colors and experience the fresh flavors of the season this fall in Pure Michigan.
Warmth of Winter
Step outside to reflect, recharge and feel the true warmth of winter in Pure Michigan with iconic poet jessica Care moore. Skate, ski or just relax as you keep winter fresh all season long.
Keep Falling for Michigan | jessica Care moore
Change is in the air, you can feel it with every step spanning across two peninsulas covered in yellow, green and gold. Join poet and Detroit native jessica Care moore for an unforgettable autumn adventure in Pure Michigan.
Up Next:
Fresh Sets Sail | Fresh Lives Here
Have a fresh coast summer.
Fresh Voices | Keep It Fresh
Discover fresh voices, flavors and sights in vibrant cities this summer in Pure Michigan.
Fresh Catch | Fresh Lives Here
Live it up on Lake Superior and make fresh family memories.
Fresh Waves | Fresh Lives Here
Surf's up in Pure Michigan.
Fresh Chapter | Keep It Fresh
Your fresh chapter is ready to be written. Let fresh be your muse in Pure Michigan.
Fresh Air | Keep It Fresh
Long summer days and the nation's longest freshwater coastline make Pure Michigan the perfect place to Keep It Fresh and create a summer full of memories.
Fresh Lives Here | Fresh Rides
Let fresh get the adrenaline pumping. Ride like the wind on acres of winding trails through lush forests and alongside our breathtaking shores in Pure Michigan.
Fresh Lives Here | Fresh Climb
Let fresh show you the ropes, then take things up a notch. Climb some crags, soak up the views along the pristine shores of Lake Superior and always keep it fresh in Pure Michigan.
Fresh Lives Here | Fresh Goals
Let fresh things kick things up a notch. Check out Detroit FC’s fresh approach that integrates soccer and the city – and has us all standing tall. Keep it fresh on the pitch and wherever you roam in Pure Michigan.
Ann Arbor
Discover a vibrant university town bursting with culinary delights and unique art from every corner. Keep It Fresh this summer in Ann Arbor.
Grand Rapids
Also known as Beer City USA, Grand Rapids is full of one-of-a-kind art, culture and flavors to Keep It Fresh all summer long in Pure Michigan.
Traverse City
Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems. Keep It Fresh this summer in Traverse City.
Fresh Spices | Fall in Pure Michigan
Immerse yourself in a crescendo of colors and experience the fresh flavors of the season this fall in Pure Michigan.
Warmth of Winter
Step outside to reflect, recharge and feel the true warmth of winter in Pure Michigan with iconic poet jessica Care moore. Skate, ski or just relax as you keep winter fresh all season long.
Keep Falling for Michigan | jessica Care moore
Change is in the air, you can feel it with every step spanning across two peninsulas covered in yellow, green and gold. Join poet and Detroit native jessica Care moore for an unforgettable autumn adventure in Pure Michigan.
Keep It Fresh #PureMichigan
Share your fresh perspectives of Michigan on Instagram.
