Pure Michigan Campaign

Discover Pure Michigan Ads

A Perfect Summer | Summer Activities in Michigan

The perfect summer has a voice, if we listen close enough we can hear it.

Two Peninsulas, One Pure Michigan | "Gone Fishing"

Whether it’s from your couch, kitchen or patio, stay connected with each other in Pure Michigan.

Michigan's Upper Peninsula | Heart Rate

They say the perfect resting heartbeat is 60 beats per minute – we couldn’t agree more, most of the time.

Wish You Were Here | Michigan Outdoor Adventures

With a wealth of activities for the whole family to enjoy, Pure Michigan is your destination for outdoor recreation.

Loud | Michigan Winter Sports

Some say winter is a silent season. Somehow in Michigan, winter silence speaks loud. This season, Let’s Winter in Pure Michigan.

Perfect Spot | Michigan Fishing Trips

We all have one that perfect spot, a special place we go to smooth out the ripples of the day.

Timeless and True | Michigan's Upper Peninsula

Michigan's Upper Peninsula offers countless attractions and a timeless charm you won't find anywhere else.

14 Clubs | Michigan Golf Courses

Only 14 clubs, pick out the right one and drive it right down in the middle of pure Michigan.

A Simple Sunrise | Michigan Outdoor Events

25,000 mornings, give or take is all we humans get, make sure some of them are Pure Michigan.

Water | Great Lakes in Michigan

Come realize water's true potential, dive into the waters of Pure Michigan.  

Snow Day | Michigan Winter Attractions

This winter, every day is a snow day in Pure Michigan.

Along The Way | Michigan Roadtrips

Because enjoying the journey is always Pure Michigan.

Deep Breath | Michigan Fall Colors

Experience the splendor of fall in Michigan. Vibrant colors and the pleasure of taking a breath of Pure Michigan's autumn air.

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A Perfect Summer | Summer Activities in Michigan

The perfect summer has a voice, if we listen close enough we can hear it.

Two Peninsulas, One Pure Michigan | "Gone Fishing"

Whether it’s from your couch, kitchen or patio, stay connected with each other in Pure Michigan.

Michigan's Upper Peninsula | Heart Rate

They say the perfect resting heartbeat is 60 beats per minute – we couldn’t agree more, most of the time.

Wish You Were Here | Michigan Outdoor Adventures

With a wealth of activities for the whole family to enjoy, Pure Michigan is your destination for outdoor recreation.

Loud | Michigan Winter Sports

Some say winter is a silent season. Somehow in Michigan, winter silence speaks loud. This season, Let’s Winter in Pure Michigan.

Perfect Spot | Michigan Fishing Trips

We all have one that perfect spot, a special place we go to smooth out the ripples of the day.

Timeless and True | Michigan's Upper Peninsula

Michigan's Upper Peninsula offers countless attractions and a timeless charm you won't find anywhere else.

14 Clubs | Michigan Golf Courses

Only 14 clubs, pick out the right one and drive it right down in the middle of pure Michigan.

A Simple Sunrise | Michigan Outdoor Events

25,000 mornings, give or take is all we humans get, make sure some of them are Pure Michigan.

Water | Great Lakes in Michigan

Come realize water's true potential, dive into the waters of Pure Michigan.  

Snow Day | Michigan Winter Attractions

This winter, every day is a snow day in Pure Michigan.

Along The Way | Michigan Roadtrips

Because enjoying the journey is always Pure Michigan.

Deep Breath | Michigan Fall Colors

Experience the splendor of fall in Michigan. Vibrant colors and the pleasure of taking a breath of Pure Michigan's autumn air.