Change is in the air, you can feel it with every step spanning across two peninsulas covered in yellow, green and gold. Join poet and Detroit native jessica Care moore for an unforgettable autumn adventure in Pure Michigan. 

Let a fresh pour set the tone for a jazzy night out. Feel the rhythm and hit all the right notes exploring our warm and welcoming cities. Sip, savor, repeat – and always keep it fresh in Pure Michigan. 

Let fresh show you the ropes, then take things up a notch. Climb some crags, soak up the views along the pristine shores of Lake Superior and always keep it fresh in Pure Michigan. 
 

Let fresh things kick things up a notch. Check out Detroit FC’s fresh approach that integrates soccer and the city – and has us all standing tall. Keep it fresh on the pitch and wherever you roam in Pure Michigan. 
 

Let fresh get the adrenaline pumping. Ride like the wind on acres of winding trails through lush forests and alongside our breathtaking shores in Pure Michigan. 

Discover a vibrant university town bursting with culinary delights and unique art from every corner. 

Also known as Beer City USA, Grand Rapids is a city full of one-of-a-kind art, culture and flavors.

Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems.