couple running in the snow at sleeping bear dunes

Traverse City

Traverse City isn’t just a place; it’s the place—a charming little haven that keeps calling you back! Here, the great outdoors calls your name, inviting you to dive into seasonal adventures galore. When winter rolls in, this wonderland comes alive with frosty fun, from thrilling snow sports to the coziest nooks perfect for sipping local wines, craft brews, and cocktails that warm the soul. So come on up, and make some winter magic in northern Michigan!  

Skiing & Snowboarding

woman skier going down the hill on a sunny day.

Places to Stay

couple sitting in the hotel by the windows looking out at winter snow.

Winter Recreation

two snowshoers on a hike in the vineyards.

Sleeping Bear Dunes

3 hikers on the ledge of sleeping bear dunes talking.

Wineries

three women inside the winery having a wine tasting

Four Season Playground

two fat tire bikers on the trails in the snowy woods

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Catch the Winter Spirit: Traverse City Style!

Good Housekeeping Names Traverse City 2024 Family Travel Award Winner 

Glide through snowy forests, carve down powdery slopes, and explore the best of winter in Traverse City. Endless miles of scenic trails, thrilling ski slopes, and breathtaking overlooks await, offering tranquil, snow-covered paths and exhilarating outdoor adventures. Majestic views surround you at every turn along the stunning Lake Michigan landscape. 

What are the top attractions in Traverse City?

Located along the coast of Lake Michigan, Traverse City is home to award winning wineries, restaurants, the Sleeping Bear Dunes National Lakeshore and six historic lighthouses.

What is Traverse City known for?

Traverse City is known as the "Cherry Capital of the World." The area is also known for their natural attractions like freshwater beaches, vineyards, wineries and the proximity to Sleeping Bear Dunes National Lakeshore.

When is the Cherry Festival in Traverse City?

The National Cherry Festival is June 28 - July 5, 2025! More than 500,000 people flock to Traverse City for the festival every year!

Plan Your Trip:
Traverse City Tourism
West Michigan Tourist Association
two women drinking wine at the counter and having crudités with the wine
Capture the Essence of Winter

Whether you’re a seasoned adventurer or just looking for a cozy escape, Traverse City is the perfect getaway to a Winter Wonderland! C'mon and experience the magic of the season.

Under the Radar Visits Traverse City
Keep It Fresh in Traverse City

Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems. Keep It Fresh this summer in Traverse City.

Learn more at traversecity.com

Be Who You Are in Traverse City

Feel free to explore. Feel free to escape. But more than anything, feel free to be yourself. Traverse City is recognized as a great place for the LGBTQ+ community - it's warm and welcoming. Come to relax, get away and have some fun. But mostly, come to be yourself.

Welcome to Benzie County

Your bags are packed, and the gas tank is full. the road ahead is dotted with forests and farms, leading you toward quaint towns and endless stretches of Lake Michigan. The bustle of city life fades into the rearview mirror as you enter Benzie County.

Exactly Where You Should Be

Life can be a long journey until you find your place. Where everything feels right, and you find your direction. Maybe it's because we face north, but here things tend to look up. Where everywhere you look is wide open, it has a way of making you feel the same. Come join us.

Up Next:
Capture the Essence of Winter

Whether you’re a seasoned adventurer or just looking for a cozy escape, Traverse City is the perfect getaway to a Winter Wonderland! C'mon and experience the magic of the season.

Under the Radar Visits Traverse City
Keep It Fresh in Traverse City

Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems. Keep It Fresh this summer in Traverse City.

Learn more at traversecity.com

Be Who You Are in Traverse City

Feel free to explore. Feel free to escape. But more than anything, feel free to be yourself. Traverse City is recognized as a great place for the LGBTQ+ community - it's warm and welcoming. Come to relax, get away and have some fun. But mostly, come to be yourself.

Welcome to Benzie County

Your bags are packed, and the gas tank is full. the road ahead is dotted with forests and farms, leading you toward quaint towns and endless stretches of Lake Michigan. The bustle of city life fades into the rearview mirror as you enter Benzie County.

Exactly Where You Should Be

Life can be a long journey until you find your place. Where everything feels right, and you find your direction. Maybe it's because we face north, but here things tend to look up. Where everywhere you look is wide open, it has a way of making you feel the same. Come join us.

Events

All Traverse City Events

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Nearby Destinations

Find More Nearby Destinations
The Petoskey Area
A group of people standing on the edge of a marina
a couple walking out in the vineyard, trees are golds, reds and greens that line the vineyard
two ladies snowshoeing outdoors on a bright sunny winter day
guy and gal hiking in the woods on a trail, she has bright yellow shirt, blue hat and blue backpack, he has bright blue shirt, red hat and red backpack
Bay Harbor
Harbor Springs
Bay Shore