couple running in the snow at sleeping bear dunes

Traverse City

Traverse City isn’t just a place; it’s the place—a charming little haven that keeps calling you back! Here, the great outdoors calls your name, inviting you to dive into seasonal adventures galore. When winter rolls in, this wonderland comes alive with frosty fun, from thrilling snow sports to the coziest nooks perfect for sipping local wines, craft brews, and cocktails that warm the soul. So come on up, and make some winter magic in northern Michigan!  

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Catch the Winter Spirit: Traverse City Style!

Good Housekeeping Names Traverse City 2024 Family Travel Award Winner 

Glide through snowy forests, carve down powdery slopes, and explore the best of winter in Traverse City. Endless miles of scenic trails, thrilling ski slopes, and breathtaking overlooks await, offering tranquil, snow-covered paths and exhilarating outdoor adventures. Majestic views surround you at every turn along the stunning Lake Michigan landscape. 

What are the top attractions in Traverse City?

Located along the coast of Lake Michigan, Traverse City is home to award winning wineries, restaurants, the Sleeping Bear Dunes National Lakeshore and six historic lighthouses.

What is Traverse City known for?

Traverse City is known as the "Cherry Capital of the World." The area is also known for their natural attractions like freshwater beaches, vineyards, wineries and the proximity to Sleeping Bear Dunes National Lakeshore.

When is the Cherry Festival in Traverse City?

The National Cherry Festival is June 28 - July 5, 2025! More than 500,000 people flock to Traverse City for the festival every year!

two women drinking wine at the counter and having crudités with the wine
Capture the Essence of Winter
Under the Radar Visits Traverse City
Keep It Fresh in Traverse City
Be Who You Are in Traverse City
Welcome to Benzie County
Exactly Where You Should Be
Up Next:
Capture the Essence of Winter
Under the Radar Visits Traverse City
Keep It Fresh in Traverse City
Be Who You Are in Traverse City
Welcome to Benzie County
Exactly Where You Should Be

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