A couple walking with two dogs on the beach.

By the Shore

Relaxing, carefree days are still primetime in Michigan, where you will find more than 100 public beaches. Explore the unique, picturesque charm waiting to welcome visitors to an unforgettable fresh-water vacation.

By the shore video slideshow
In Our Nature | For Every Season of You

For your season of chasing sunsets and exploring more than 3,000 miles of freshwater coastline. 

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Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan

In 2004, the Skrocki family founded a business—Sleeping Bear Surf—built on Michigan’s best water sports and adventures. Recently, Ella Skrocki has taken the surf rental and retail shop to a new level—she teaches and charters surf trips for adventurous visitors and creates community by hosting beach clean-ups and women-only surf clinics.

Watch as she lives out her mission to encourage her students to protect Michigan’s Great Lakes—inspiring everyone she meets through her enthusiasm for teaching and love of the outdoors.

Learn More
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In Our Nature | For Every Season of You

For your season of chasing sunsets and exploring more than 3,000 miles of freshwater coastline. 

Learn More
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan

In 2004, the Skrocki family founded a business—Sleeping Bear Surf—built on Michigan’s best water sports and adventures. Recently, Ella Skrocki has taken the surf rental and retail shop to a new level—she teaches and charters surf trips for adventurous visitors and creates community by hosting beach clean-ups and women-only surf clinics.

Watch as she lives out her mission to encourage her students to protect Michigan’s Great Lakes—inspiring everyone she meets through her enthusiasm for teaching and love of the outdoors.

Learn More
Lake Superior sea caves
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Summer in Pure Michigan

With endless outdoor adventure and vibrant cityscapes, Michigan is the perfect place to create memories together this season.

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