The Mission of Muskegon Bike Time is to produce entertainment opportunities in Muskegon aimed at attracting a broad spectrum of motorcycle enthusiasts for a vacation experience on Michigan’s West Coast”. Bike Time is a 4-day annual celebration of motorcycles held the third weekend in July. The festival attracts motorcyclist and the general public for its spectacle, concerts, entertainment and food. The event has been drawing enthusiastic crowds to Muskegon Michigan since 2007, with attendance in excess of 100,000 people and 75,000 motorcycles from across the country annually. In addition, attendees experience a wide range of food and beverages, a variety of music venues, stunt shows and motorcycle vendors. Muskegon Bike Time celebrated its 12th Anniversary in 2018. That’s 12 years of great bikes, great rides and great memories.