Couple with bikes on Lake Huron shoreline.
Stroll on the
Sunrise Side

Northeast Lower Peninsula

Discover the sunrise side.

Mornings take on a whole new meaning along the Sunrise Coast in Michigan’s northeast region.

Explore the shores of Lake Huron’s blue waters and clear streams and rivers that call to anglers to take that perfect cast. Scuba, snorkel or kayak among shipwrecks that span the centuries and explore the seasons – from the vibrant colors of fall to the hush of winter snow – on bikes, boats, snowshoes or skis. 

Heritage Route 23 highlights breathtaking views, as well as 150 historic sites and arts and cultural venues along the way. The Thunder Bay National Marine Sanctuary's Maritime Festival celebrates the Sunrise Coast's maritime heritage. Find adventure or find some peace and quiet as you take the scenic route in northeast Michigan.

Ocqueoc Falls is the largest water fall in Michigan's Lower Peninsula.

Rockport State Recreation Area was named one of five Stellar Destinations for Stargazing by AAA...

The Loop, a fully reversible golf course offering two different routes using the same 18 greens...

Along River Road National Scenic Byway, Iargo Springs provides panoramic and breathtaking views...

Known as the Elk Capital of Michigan, Atlanta is a popular vacation and hunting area with Clear...

US Route 23 has been named as one of the best road trips. Attractions along the way include...

Paddle the crystal-clear Sturgeon River on a guided winter rafting trip, snowmobile sparkling snow-...
Explore the rest of Michigan's Northeast Region.
Golfer hitting ball at Treetops Resort.
Follow M-23 for a one-tank road trip along Michigan’s “Sunrise Side.” It’s a scenic drive past lighthouses, along pebbly beaches and within view of glimmering Lake Huron, all highlights of Northeast Michigan.
Alpena Lighthouse
Located along the picturesque shores of Lake Huron, Alpena is home to stunning sunrises, small-town charm, a rich maritime history and endless outdoor adventures. Your perfect getaway awaits in northeast Michigan’s “Sanctuary of the Great Lakes.”
Downtown area on Mackinac Island.
Mackinac Island is a step back in time. With classic homes, horse-drawn carriages, the historic Fort Mackinac and quaint shops, the island is a fun yet relaxing weekend getaway. We’ve rounded up a list of activities to help first-time visitors decide what to see and do, on the magical island.
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