Sunset over waves by the St. Joseph Pier Lighthouse.
Sunsets & Small
Town Charm

Southwest Lower Peninsula

Amusements on a whole new level.

Beaches, amusements and the freshest tastes around are all on the agenda during a visit to Michigan’s southwest region.

Known for quaint beachtowns and miles of sandy beaches, the opportunities to enjoy the best of the Lake Michigan shoreline are endless. Discover local U-Pick farms, lush with blueberries, peaches, apples and taste the fruit of the vine at one of the many wineries in the region.

The whole family will enjoy one-of-a-kind attractions like the Gilmore Car Museum, the Air Zoo, the Capri Drive-In and opportunities to get up close and personal with the animals at Binder Park Zoo. Don’t forget to bring your golf clubs for a perfect day on the course as you experience all Southwest Michigan has to offer.

Round Barn Winery
Washed by Lake Michigan’s surf, home to magnificent fruit farms and rich cultural traditions, Southwest Michigan feels miles away from the ordinary.
Vintage airplane at the Air Zoo.
Follow I-94 through gently rolling hills and charming small towns, from the middle of Michigan to its Lake Michigan shore on this one-tank trip through Southwest Michigan.
Golfer hitting ball at Harbor Shores golf course.
A great variety of compelling course designs dot the rich countryside, making the pristine southwest Michigan region a vastly-underrated destination for golf trips with friends or family.

Let's go to town, let's raise our expectations and prepare to be delighted. Let's go to Kalamazoo and savor this big, little city, in Southwest Michigan. There is always something to see and do in every hour of every day.

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