West Central Michigan
Urban escapes and beach vacations.
Home to thriving urban centers as well as some of Michigan’s most pristine shoreline, the West Central region of Michigan’s Lower Peninsula is inviting and exciting.
Cool brews, hot eats and vibrant art unite in Grand Rapids, offering the perfect city escape any time of year. Celebrate the arts and culture, as well as farm fresh food and local beers and wine as you explore the region and the unique communities along the way.
Discover quaint beachtowns and miles of sandy beaches or experience brilliant sunsets along the Lake Michigan shoreline. Home to some of Michigan’s most popular state park and miles of recreational trails the opportunities for photo-ops and scenic settings is endless in West Central Michigan.