a couple sitting on a swing on the beach, sky is dark and cloudy

Traverse City

"A Top 10 Place to Go in 2025—Traverse City" Recognized by The Wall Street Journal as one of the Best Places to Go in 2025, Traverse City is where long summer days turn into unforgettable nights. Explore scenic hiking trails, sip your way through wineries and breweries, or unwind on sun-soaked patios with local flavors in hand. Whether you’re chasing adventure or kicking back with friends, every moment here feels like pure northern Michigan magic. 

Places to Stay

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Take a Virtual Tour

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Wine Tasting Experiences

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Beaches

two girls on the beach with sand pails running towards the water

Events

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C’mon up!

Dip your toes into the turquoise waters of Lake Michigan and let waves set the pace for your perfect summer day. Traverse City’s miles of soft, sugar-sand beaches invite you to swim, paddle, or set out on a boat. Pair your water adventures with a visit to Sleeping Bear Dunes National Lakeshore, where sweeping lake views and glowing sunsets remind you that this is what Up North summers are all about.  

What are the top attractions in Traverse City?

Located along the coast of Lake Michigan, Traverse City is home to award winning wineries, restaurants, the Sleeping Bear Dunes National Lakeshore and six historic lighthouses.

What is Traverse City known for?

Traverse City is known as the "Cherry Capital of the World." The area is also known for their natural attractions like freshwater beaches, vineyards, wineries and the proximity to Sleeping Bear Dunes National Lakeshore.

When is the Cherry Festival in Traverse City?

The National Cherry Festival is June 28 - July 5, 2025! More than 500,000 people flock to Traverse City for the festival every year!

Plan Your Trip:
Traverse City Tourism
West Michigan Tourist Association
two women drinking wine at the counter and having crudités with the wine
Your Summer Escape Starts Here
Adventure Awaits in Traverse City
Spring Adventures Await in Traverse City
Let's Go To The Beach

Whether you’re a seasoned adventurer or just looking for a cozy escape, Traverse City is the perfect getaway to a Winter Wonderland! C'mon and experience the magic of the season.

Under the Radar Visits Traverse City
Keep It Fresh in Traverse City

Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems. Keep It Fresh this summer in Traverse City.

Learn more at traversecity.com

Be Who You Are in Traverse City

Feel free to explore. Feel free to escape. But more than anything, feel free to be yourself. Traverse City is recognized as a great place for the LGBTQ+ community - it's warm and welcoming. Come to relax, get away and have some fun. But mostly, come to be yourself.

C'mon Up

Your bags are packed, and the gas tank is full. the road ahead is dotted with forests and farms, leading you toward quaint towns and endless stretches of Lake Michigan. The bustle of city life fades into the rearview mirror as you enter Benzie County.

Up Next:
Your Summer Escape Starts Here
Adventure Awaits in Traverse City
Spring Adventures Await in Traverse City
Let's Go To The Beach

Whether you’re a seasoned adventurer or just looking for a cozy escape, Traverse City is the perfect getaway to a Winter Wonderland! C'mon and experience the magic of the season.

Under the Radar Visits Traverse City
Keep It Fresh in Traverse City

Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems. Keep It Fresh this summer in Traverse City.

Learn more at traversecity.com

Be Who You Are in Traverse City

Feel free to explore. Feel free to escape. But more than anything, feel free to be yourself. Traverse City is recognized as a great place for the LGBTQ+ community - it's warm and welcoming. Come to relax, get away and have some fun. But mostly, come to be yourself.

C'mon Up

Your bags are packed, and the gas tank is full. the road ahead is dotted with forests and farms, leading you toward quaint towns and endless stretches of Lake Michigan. The bustle of city life fades into the rearview mirror as you enter Benzie County.

Plan Your Trip

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