couple sitting on the edge of sleeping bear dunes overlooking the lake on a snow covered beach and path

Traverse City

There is something about Traverse City that keeps you coming back. Maybe it’s the sparkle of fresh snow on the trees, or the way the lakes shimmer even in winter’s quiet. Recently named one of Midwest Living’s 15 Best Small-Town Getaways in Michigan, Traverse City shines in every season—even winter! That’s when the magic really happens. Visit the majestic Sleeping Bear Dunes, hit the downhill slopes, sip local wines, and settle into the cozy rhythm of northern Michigan life. C’mon up and start your winter adventure in Traverse City.

Skiing & Snowboarding

woman coming down the ski hill on a perfect winter clear blue sky day

Places to Stay

couple sitting in chairs in the lobby at the kerrington

Winter Recreation

snowshoers walking on the snow covered trails

Sleeping Bear Dunes

girls on sleeping bear dunes chatting and looking out at the aqua colored lake with snow covered sand on the cliffs

Wineries

three women standing at the wine counter in a winery having a tasting

Four Seasons Playground

two fat tire bikers on the trails in the snowy woods

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Catch the Winter Spirit: Traverse City Style!

Glide along snow-covered trails, take on thrilling ski slopes, and soak in breathtaking Lake Michigan views at every turn. Then warm up inside, savoring local wines and craft brews, settling in for fireside tastings, and dining your way through inviting neighborhood restaurants. Winter here isn’t just outdoors; it’s a season of cozy, flavorful escapes, too.  

What are the top attractions in Traverse City?

Located along the coast of Lake Michigan, Traverse City is home to award winning wineries, restaurants, the Sleeping Bear Dunes National Lakeshore and six historic lighthouses.

What is Traverse City known for?

Traverse City is known as the "Cherry Capital of the World." The area is also known for their natural attractions like freshwater beaches, vineyards, wineries and the proximity to Sleeping Bear Dunes National Lakeshore.

When is the Cherry Festival in Traverse City?

The National Cherry Festival is July 4th - 11th, 2026! More than 500,000 people flock to Traverse City for the festival every year!

Plan Your Trip:
Traverse City Tourism
West Michigan Tourist Association
two women drinking wine at the counter and having crudités with the wine
Plan A Winter Visit
C'mon Up

Your bags are packed, and the gas tank is full. the road ahead is dotted with forests and farms, leading you toward quaint towns and endless stretches of Lake Michigan. The bustle of city life fades into the rearview mirror as you enter Benzie County.

Keep It Fresh in Traverse City

Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems. Keep It Fresh this summer in Traverse City.

Learn more at traversecity.com

Your Summer Escape Starts Here
Spring Adventures Await in Traverse City
Under the Radar Visits Traverse City
Discover Fall in Traverse City
Up Next:
Plan A Winter Visit
C'mon Up

Your bags are packed, and the gas tank is full. the road ahead is dotted with forests and farms, leading you toward quaint towns and endless stretches of Lake Michigan. The bustle of city life fades into the rearview mirror as you enter Benzie County.

Keep It Fresh in Traverse City

Experience Michigan's stunning natural beauty along beaches and trails, as well as incredible flavors at wineries and downtown dining gems. Keep It Fresh this summer in Traverse City.

Learn more at traversecity.com

Your Summer Escape Starts Here
Spring Adventures Await in Traverse City
Under the Radar Visits Traverse City
Discover Fall in Traverse City

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