Trail above Lake Michigan in Empire

Explore Pure Michigan

From vibrant cities to hidden gems. 

Where will your next adventure begin? 

Discover the incredible natural beauty, local flavors and unique culture of the Great Lakes State during ESTO 2022. From the exciting attractions and breweries in downtown Grand Rapids to the endless trails and Lake Superior coastline in the Upper Peninsula, Michigan is rich with opportunities to experience something new and create unforgettable memories. 

Dream Grand and Go
On Repeat | Pure Michigan
On the Street | Pure Michigan
Michigan's Upper Peninsula | Heart Rate | Pure Michigan
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Dream Grand and Go
On Repeat | Pure Michigan
On the Street | Pure Michigan
Michigan's Upper Peninsula | Heart Rate | Pure Michigan

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Whether you are motivated by geography, a specific activity or are just curious about some of the top places to visit in Michigan, this regional guide and interactive map will be a useful tool as you plan your getaway.

Bask in the diverse beauty of our state or soak up the cultural experiences all around you. With long days of comfortable temperatures and the nation’s longest freshwater coastline, Michigan is a summer destination like no other.

Discover Your Getaway
#PureMichigan

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